DOT Slogan 2012 - It's more fun in the Philippines : Worldwide Trend

MANILA, Philippines -

According to ABS-CBN's News Report, #ItsMoreFunInThePhilippines trended worldwide today, at first place, as of posting time.

It also trended locally, along with the hashtag #1ForFUN. Earlier, trending were the topics DOT, “More Fun In The Philippines,” and “It is the Filipino.”

“We are trending WORLDWIDE. Thank you Filipinos!” the Department of Tourism (DOT) tweeted at their official Twitter account.

Filipinos had mixed feelings about the DOT’s new slogan and logo. Whatever their feelings about “It’s more fun in the Philippines,” though, Filipinos rode the agency’s wave of optimism, firing off positive tweets about the Philippines and saying what they think are “more fun” to do in the country.

_Alex_Mendoza_ had a different take. “I do have to admit, but Bekimon is one of my favorite reasons that #ItsMoreFunInThePhilippines,” he quipped. 

                       Image Credit: itsmorefuninthephilippines.com

“Even calamities, #itsmorefuninthephilippines because we come together and we can still see the light in the dark,” said @HaldisSays, referring to how Filipinos were able to generate help for the victims of recent natural disasters such as typhoon Sendong.

Despite mostly positive comments and overwhelming support for the new tourism line, though, some still had reservations.

“I don’t like it. Still not creative enough,” said @iamalex44 in response to an abs-cbnNEWS.com tweet asking for feedback about the slogan.

@_QuePasaChica_ also was not fully satisfied with the slogan, saying, “A good slogan can only go so far. Safety & security of tourists, good airport amenities, etc. will do the rest.”

Others still prefer old DOT slogans. “A lot better than Pilipinas Kay Ganda but WOWPhilippines is the best!” said @Jepricito.

Some people rode the popularity of the twitter trend to air their political views. @Arrest_GMA said, “It’s more fun in the Philippines if we are 100% GMA-free.”

“More fun in the Philippines if a fair Chief Justice replaces Renato Corona,” said @iamalex44.

‘Aienation’

 While some lauded the agency’s new slogan, others criticized the agency’s supposed alienation of bloggers and “ordinary” Filipinos, as the agency took a supposedly traditional approach in the launch despite an online, social-media drive.

The DOT launch event was not livestreamed, and taking of photographs was limited. The invitees to the event were also limited to members of the media.

“If it’s really a people’s campaign, you should’ve involved d people (specially d ones hu helped u trend) n d launching. Sad,” said @tonialvarez8.

“Sorry guys, you failed social media test #1. You alientated your online followers & all these bloggers who would share photos,” said blogger/journalist Niña Terol Zialcita, who posts as @ninaterol on Twitter. 

“I’m still upset over the manner in which launch was made. Didn’t fully live up to promise of engaging ppl…A ppl’s campaign w/ only trad media in launch,” she said.

“I was expecting to see travel bloggers in that launch. I was asking who were there,” said @philippinebeat.

They were still supportive of the campaign, though, because they think it would do much good for the country.

“Despite the overlook, I support #1forfun,” said @momblogger Noemi Lardizabal-Dado.

“I am disappointed, but I shall support. #itsmorefuninthePhilippines after all!” @ninaterol later tweeted. 

According to a post by the DOT, there will be a bigger launch soon, which would accommodate more people.

It is also determined to make the campaign a success.

“Every agency will rally 2 this battle cry, make commuting, traffic more Fun in the Philippines. We have whole support of gov’t,” DOT said on Twitter.

source: ABS-CBN News